Google Adsense is a program where you agree to display other people's advertisements on your website. You earn money every time someone clicks on an ad. In fact, a proven way to increase the income potential of any website is to add Google Adsense.

Why do some people earn hundreds of dollars per day while other people earn only dollars per day with Google Adsense? In fact, some people successfully earn their income using Adsense ads alone. What can you do to increase your revenue and join the more profitable ranks?

Click through rate or CTR refers to the success of your internet advertising campaign. You want to have a high click through rate because that equates to more Google Adsense income for you. CTR is calculated by dividing the number of times a Google ad is clicked on by the number of times the Google ad is displayed on your web page. For example, if the Google ad is displayed 100 times on your website and the Google ad is clicked on 1 time, then your click through rate is 1/100 = 1% CTR.

Here are 8 tips to increase the click through rate of your Adsense ads.

1. Adjust your ads to match the background color of your website. Visitors will feel like the ads are just a natural extension of your website, rather than a distinct advertisement. Google provides a color palette tool that will easily allow you to accomplish this.

2. Use the full allowable number of ads on your website and position the ads so the blend in well with your website.

3. Put the ads on high traffic pages and in prominent locations of the page. The ads at the top of the page will attract more attention than the ads at the bottom of the page.

4. The visitor will be more likely to click the ad if you have high quality content. Be sure the ads that are being displayed on your website are relevant to the content of your website.

5. Avoid leaderboard image ads and horizontal banners ads. They have significantly less appeal than text ads. Most people will simply ignore these. When was the last time you clicked on a banner?

6. Add ads to the pages that contain popular keywords. Advertisers generally bid higher prices on the most popular keywords resulting in higher commission payouts to you. This tip is very important because you can get paid so much more on one click and dramatically increase your revenues.

7. Use the text ads instead of the image ads because you will have more options to display.

8. The click through rate of banner ads have decreased dramatically. If you choose to use banner ads, make sure they are highly targeted to the content of your website.